Heidi is the Chief Customer Officer at Aruma and leads the Safeguarding, Risk, Customer Experience, Strategy, MarComms and Business Development teams. Heidi is a proven C Suite executive and leader with a background in the University, private, government and not for profit sectors.  Heidi has strong expertise in service delivery, academic research, customer experience, strategy, quality and safeguarding.  Her diversity of experience includes academic research, corporate consultancy, government services, health insurance and disability sectors. She possesses a ‘values driven’ ethos with a focus on building organisation culture, capability and people.